This focuses on data visualization through social media design, transforming polling data into engaging and accessible visual content for the Marist Poll's Instagram. After reviewing the poll results, I selected pairs of statistics that felt both unexpected and compelling, prioritizing variety in subject matter and percentage ranges to create stronger visual and conceptual contrast within each carousel. I developed this Instagram franchise for the Marist Poll with careful attention to color, typography, imagery, and layout, balancing audience engagement with established brand guidelines. The goal of these designs is to stand out within a fast-moving social media feed, encourage viewers to swipe through the carousel, and ultimately drive traffic toward the full poll release where audiences can explore the complete data set.
